｜Brand Origin

This is an independent bottling brand founded in Singapore. The brand name "Animal Spirits" comes from the nicknames of the three founders in the whisky community: Lion, Hippo, and Dragon. These three different personalities constitute the brand's balanced perspective and style.

The three of them met in the city's tight-knit whisky community, and through years of tasting and sharing experiences, they built a deep friendship based on their shared passion for whisky.

｜Background of Establishment

In 2020, the three of them believed that the soaring prices and speculative hype at the time had distorted what whisky was truly meant to be. As a result, the idea of "using each other's nicknames for independent bottling"—which was initially just a fun concept—gradually evolved into a genuine pursuit, rooted in a consumer-first perspective.

The brand logo is also derived from the nicknames of the three individuals: a sleek, slightly mythical lion design incorporating the powerful strength of a hippo and the scale elements of a dragon to form a clean and highly recognizable image.

｜Brand Core

The name "Animal Spirits" is not just because the nicknames of all three happen to be animals; it also represents the "instinct" they rely on during tasting and cask selection.

Whisky has many specifications that can be analyzed: cask type, age, distillation process, and maturation process, all of which influence the final flavor. Yet beyond rational analysis, the moment one tastes a whisky, their preference is often an instinctive reaction—that balance, tension, and completeness that are hard to put into words but instantly palpable on the palate.

The core philosophy behind Animal Spirits' cask selection is simple: quality and value, both of which are indispensable.

Quality: Every single cask bottled must be unanimously approved by all three founders before being released, setting a relatively high bar.

Value: One of the reasons the brand was founded was a reaction to the constantly rising prices in the whisky market. Therefore, pricing is considered from the consumer's perspective, ensuring that the price truly reflects the value—a principle they have always steadfastly upheld.

Not every cask of spirits reveals its greatness through specifications alone, and Animal Spirits believes that the selections they curate do not need specs to prove their worth.